Case Studies

A few samples of my recent work.

British Villains

It was an ambitious Super Bowl spot for our Jaguar client, backed by a unique, social-heavy 360-degree campaign. Click for the juicy, award-winning details.

British Intelligence

We followed up "Villains" with a campaign that emphasized the technological brilliance of the Jaguar brand. A big splash at SXSW sealed the deal.

A Challenger Brand

Here's one way to keep the competition on its toes. And to get a few million YouTube views.

Global+Local = "Glocal" 

Some of the ways I bolstered the Jaguar and Land Rover brands Down Under.

"Bigger is Better"

I like to make good ideas great, big ideas. Here's one example of an idea too good to stay small.

Every ad is a brand ad

The brief called for a name for a new warranty. We used the opportunity to launch the whole vehicle lineup, and remind people what Jaguar stands for.