Case Study: British Intelligence
Enter "The Boffin"
The success of the British Villains campaign spurred us onward. Who is the mastermind, the brains, behind this whole operation? James Bond calls his "Q." We called ours "The Boffin." And he personified Jaguar technology; broadcast, online, and even during a personal appearance at a SXSW "Boffin's Lab."
The TVC
The Web Films
The Boffin at SXSW
The all-new Jaguar XE was revealed at The Boffin’s Lab (Powered by Jaguar and WIRED Insider) at SXSW in Austin, TX. Jaguar’s very own Boffin, actor Nicholas Hoult, and Jaguar Production Studio Director Wayne Burgess were on hand to unveil this highly anticipated compact luxury sedan to a full house that included #EveryVillainNeeds contest winners.
