mryanmoore@gmail.com | mryanmoore.com
OBJECTIVE
To use my leadership, mentoring and storytelling skills to inspire insightful, award-winning work.
EXPERIENCE
Freelance Copywriter. February 2017-Present
Clients include Cercacor medical devices, Honda Automobiles, Kadenwood Biosciences, 3ROOTS and Rancho Mission Viejo planned communities, VIZIO and Afreeza inhaled insulin. Specializing in web copy, SEO, video scripts and social media.
Global Creative Director. Spark44 Sydney. August 2015-January 2017
Formed new Spark44 office servicing Jaguar/Land Rover clients in Australia and S.E. Asia. Led all creative efforts, which included localizing London's global work and creating original, local content and activations.
Global Creative Director. Spark44 Los Angeles. Nov 2013 - August 2015
Led 8-person creative department. Oversaw all creative for Jaguar/Land Rover North America and worked in concert with the agency's other Global Creative Directors developing integrated, award-winning global campaigns and retail campaigns.
Associate Creative Director. Spark44 Los Angeles. May 2011 - Nov 2013
Led several integrated campaigns for Jaguar North America. Created Jaguar vs. Chicken, the brand’s most viewed viral video to date.
Associate Creative Director. RPA. Santa Monica. Nov 2009 - Apr 2011
Supervised all content creation of the RPA Design Group, including collateral, social media and digital projects for clients such as Honda Automobiles, Acura, Honda Financial Services and Castrol.
Senior Copywriter. RPA. Santa Monica. April 2007 - November 2009
Head copywriter on automobiles.honda.com as well as the Honda Powersports website and digital ads. Concepted first integrated campaign for Honda Racing season that included TV, print, digital and out-of-home.
Copywriter. RPA. Santa Monica. April 2002 - March 2007
Concepted and wrote brochures, point of sale and collateral for Honda and Acura clients. Lead writer on 2003 Honda Element launch. Other clients included Pioneer Electronics and Ad Club L.A.
Account Manager. RPA. Santa Monica. Oct 1999 - Apr 2002
Client contact for Honda Powersports websites and digital advertising. Led the redesign of the Honda Racing website.
Donor Relations Director. City of Hope. Los Angeles. Feb 1994 - Oct 1999
Created presentations, advertising and promotional materials for medical center marketing and fundraising.
Automotive Writer. Self-Employed. Venice, CA. 1991 - 1997
Feature articles written for several automotive and photography publications, including Car Craft, Super Chevy, Mustang 5.0, Event Scene and Photography magazines. Freelance copywriting for RPA.
EDUCATION
B.A. in English. University of California, Los Angeles
AWARDS and HONORS
2015 Silver Effie
Jaguar “British Villains” Campaign
2015 AME Platinum Award
Jaguar “British Villains” Campaign
Communication Arts 2009 Advertising Annual
2008 Honda Civic Integrated Campaign
GRAPHIS Design Annual 2009
2008 Honda Accord and Civic Brochures
GRAPHIS Design Annual 2008
2007 Honda Element Brochure
Belding Award
2006 Honda Fit Auto Show Flip Book
Communication Arts Exhibits
2003 Honda Element Launch Brochure