Case Study: The Adventure Sauna
Thinking Locally
While working on the Land Rover brand in Australia, I was lucky enough to lead a team who had tremendous insights into local culture. So when we were challenged to think of a way to express the brand's motto of "luxury in unexpected places," the Adventure Sauna was born. It's still touring popular winter surf spots to this day.
Case Study: Land Rover Launch
Leveraging Brand Ambassadors
The global campaign for the new Land Rover Discovery carried the name "A Reason for Everything." In Australia, we imagined a series of web films to support it called "A Road Trip for a Reason." Creating engaging, culturally relevant content is one of my favorite things to do these days.