Jaguar EliteCare

Sometimes, your client doesn't see the big picture. They simply need to get a message out. It's my job to see the possibilities, and how a simple brief can grow into something great. And so, a 5-year warranty ad became a brand campaign, encompassing a complete user journey. Introducing Jaguar EliteCare. Here's the TVC:

We used complementary messaging everywhere. In broadcast, in print, in dealerships and in social. Here's the print imagery, relying heavily on some CG work. I particularly liked the headline here: